Ehab Nada

Managing Director, Cairo

Ehab believes that the power of creative ideas can enable brands to excel, beyond their current markets and segments, and transform into global brands.

Leading the Superunion team in North Africa, Ehab works with local and international clients across diverse sectors: from investment banking and professional services to retail and non-profit. With a detailed knowledge of key markets of Saudi Arabia, UA, Iraq, Libya and Qatar, Ehab has a strong background in strategic planning and the design and implementation of global branding programmes.

At Brand Union, Ehab led projects for Beltone Private Equity, EFG Hermes, Baraka Group, EMAAR Misr, and AHRAM Securities. He was previously a successful management consultant working with LOGIC Consulting to advise the likes of Procter & Gamble, and PepsiCo in the MENA region.