Benedict Gordon

CEO, Asia

Connectivity is what makes Superunion thrive, and Benedict is passionate about forging deeper bonds between our people, our clients and their customers.

Benedict Gordon

Benedict is responsible for building Superunion’s reputation and business across Asia.

Since moving to Hong Kong in 2011, Benedict has worked with many of Asia’s leading brands including Samsung, Alibaba, Huawei, Prudential, Swire, the Hong Kong Stock Exchange and the Hong Kong Jockey Club.

Benedict has a long history with Brand Union, initially with the strategy team in London and subsequently as Managing Director in Hong Kong. After an 18-month stint at Prophet, a brand and marketing consultancy, he is delighted to be back in the fold with Superunion.

Benedict has an MA in French & Spanish from Edinburgh University, an MA in Brand Development at Goldsmiths University and also qualified as a solicitor with one of the world’s leading law firms.